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Privacy Policy

This privacy policy sets out how Bealtaine Fire uses and protects any information that you give us when you use this website. Bealtaine Fire is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement, and in accordance with the requirements of the European Union General Data Protection Regulations (GDPR), effective from 25 May, 2018.

Bealtaine Fire may update this policy if necessary to comply with any future regulations. You may wish to check this page from time to time to ensure that you are happy with any changes.

What we collect

The European Union General Data Protection Regulations (GDPR) require that we inform you of the information we acquire from you, the legal basis on which it is obtained, what we do with it, and your right to see and amend that information if you wish.

The only identifiable information we will ever have about you is the information you give us voluntarily yourself. You may do this in two ways:

1. Bealtaine Fire shop purchases

If you buy one of our products, we will naturally need your details to process your order and send you the product. We will therefore collect your name and postal address, phone number (optional), and your email.

The name and postal address, enables us to fulfil your order, the email enables us to inform you that your purchase has been processed and the phone number, if you choose to give it, enables us to check any queries we may have with your purchase.

We keep this information on our secure servers as it may help to make future purchases easier for you.

The lawful basis under GDPR for us processing this information is:

Contract: the processing is necessary for us to fulfil your order.

2. Signing up for Newsletters

The second way you may give us your information is by signing up for our newsletters from Bealtaine Fire and Ireland Calling. In this case, the only information you give us is your email address.

The lawful basis under GDPR for us processing this information is:

Consent: you have given us clear consent  to process personal data for the specific purpose of receiving email newsletters from us containing articles and special offers about our products.

Your control over the information we hold

The information you give us in this way is stored on our secure servers for use by Bealtaine Fire and Ireland Calling, which are both trading names of Net Colours Ltd.

You have a legal right to see this information and amend or delete it if you wish. If you would like to contact us about the information we hold about you, please use our contact form.

If you are not satisfied with the way we deal with your request, you have the right to complain to the Information Commissioners Office.

We do not share your information with any other company.

There is no scheduled timescale for removing your data and we keep it for as long as it is likely to be helpful in making it easy for you to make further purchases. We do review our records on a  regular basis and remove data if we feel it is necessary or appropriate, and, of course, we will remove your data at any time if you ask us to do so


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Other generalised information

The only identifiable information we have about you is the information you give us yourself, which is governed by GDPR as outlined above.

In additions to this, we also work with organisations like Google, Facebook, Twitter, Pinterest, Instagram and Ezoic. These companies will track your browsing unless you tell them not to do so.

This tracking does not identify you as an individual but it may identify some of your interests, so that you are shown targeted advertising that may be of interest to you as you browse the web. This practice is common on millions of websites across the web.

This information is not made availabie to individual sites like What we do receive is general statistics such as how many people visited our site, how long they stayed and which pages they visited.

These are always just generalised figures and no one is identified as an individual.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Bealtaine Fire uses the Shopify website store platform. Through Shopify we use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. This system does not identify you as an individual. It just provides generalised information about traffic. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages customers find useful and which they do not. A cookie in no way gives us access to your computer or any information about you. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of websites you visit.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.